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Digital Advertising Specialist

Expedient is a provider of cloud and data center infrastructure as a service (IaaS) solutions. Our technical solutions enable Expedient clients to focus on their own business innovation, while our teams handle the information technology needed to support it.  

We are a CRN Top 100 Data Center and Solutions Provider, a Top Workplace winner for the past four consecutive years, ranked among the Top 10 Managed Service Providers and we are one of a select few vendors positioned in the Gartner Magic Quadrant for Disaster Recovery as a Service.  

Expedient is hiring a Digital Ad Specialist to join our marketing team. This position will work closely with the Director of Marketing and with our sales team to lead digital campaigns that generate demand for our solutions and services. This results-oriented digital marketer will be responsible for maximizing Expedient’s exposure in digital channels and through paid media; setting up and monitoring ad campaigns on various ad networks or platforms; refining the MQL workflow and process; and reporting on KPIs including qualified leads and opportunities. The position will also have responsibilities related to Expedient’s email marketing and web presences, and should be knowledgeable about B2B email marketing best practices, drip and nurture campaigns, lead collection and flow, and SEO best practices.

Why Expedient?

  • You’ll join an established, growing company offering a competitive base salary, stellar culture and generous benefits
  • A long term, advancing career path in marketing or management
  • Access to Expedient’s innovative training
  • A culture that values education and professional growth
  • The chance to represent a well-respected brand that continues to evolve and expand new product development in the IT market

Responsibilities 

  • Manage all Expedient digital media campaigns, budgets, and reporting on various platforms including Google Ads, LinkedIn, and various other programmatic or native platforms
  • Evaluate burgeoning programmatic, native, account based marketing (ABM), and other paid media opportunities; recommend new spend and tactics to move the needle on lead generation
  • Continuously optimize ad campaign performance through A/B testing, offers/creative types, and targeting options
  • Assess and report on performance in terms of both platform performance as well as qualified leads and opportunities    
  • Develop strategies to utilize Expedient’s owned data (prospect and customer data native to our CRMs) and purchased data to more accurately target users at the right stage of the buying journey
  • Refine our marketing qualified lead (MQL) scoring and processes
  • Participate in the development of automated workflows for general email marketing, demand generation, and more
  • Collaborate with the larger marketing team on initiatives such as website personalization, website redesign, and more

Requirements 

  • Experience driving leads through B2B digital advertising campaigns on platforms including Google Ads and LinkedIn that can be demonstrated through your explanation of recent results achievement
  • Knowledge of campaign performance reporting standards, both through the platforms’ native dashboards as well as through third party tools such as Pardot, Salesforce, and Tableau (all preferred)
  • Strong proficiency in Google Analytics including an awareness of how to use various indicators to influence website conversions
  • Certifications in Google Analytics and AdWords (now Ads) highly preferred
  • Strong understanding of – and interest in – information technology is highly preferred
  • Ability to both think strategically and stay on top of execution
  • Ability to successfully complete pre-employment drug screen
  • Ability to communicate effectively and efficiently with a high degree of collaboration and influence
  • A ‘roll-up your sleeves and get the work done’ self-starter attitude

BENEFITS TO WORKING FOR EXPEDIENT 

We place an extremely high value on learning and staying agile in the technology arena. Therefore, we make education and training available to all employees through a very robust training and tuition reimbursement program. Additional benefits include 3 weeks of paid time off, top-tier, extremely affordable medical, dental, vision insurance, 401(k) with a generous match and a paid day off to celebrate your birthday each year. Expedient is committed to providing its employees with an environment that promotes collaboration with both team and individual success. 

To apply please submit your resume and a cover letter explaining your interest
Expedient is an equal opportunity employer, providing a safe, drug-free work environment. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law. 

Expedient does not engage with third party recruiting or staffing firms.

Sponsorship is not provided for this role. 

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