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Digital Marketing Specialist

Expedient is a provider of cloud and data center infrastructure as a service (IaaS) solutions. Our technical solutions enable Expedient clients to focus on their own business innovation, while our team handles the information technology needed to support it.  

We are a CRN Top 100 Data Center and Solutions Provider, a Top Workplace winner for the past four consecutive years, ranked among the Top 10 Managed Service Providers and we are one of a select few vendors positioned in the Gartner Magic Quadrant for Disaster Recovery as a Service.  

Please make sure a cover letter is included with resume. Your cover letter provides an example of your written communication skills and provides you the opportunity to explain why you feel your specific skills and experience align with the position's requirements.

Expedient is hiring an experienced Digital Marketing professional to join the team in Pittsburgh, PA. Reporting to the Director of Marketing, this role will develop and implement smart growth marketing strategies using paid media channels to drive sales leads for Expedient.  This highly visible role requires a self-starter with solid demonstrated success in prospecting and retargeting as well as using SEM, SEO, and paid digital ads to drive lead generation and business growth. 

Expedient’s Digital Marketing Specialist will be responsible for identifying and scaling cost-effective lead generation campaigns across all paid media channels and will work cross-departmentally to ensure world-class execution.

RESPONSIBILITIES

  • Manage all aspects of paid media marketing, from strategy to execution
  • Develop robust test & learn plans, based on data and analytical insights, to improve  performance throughout the conversion funnel
  • Responsible for campaign user experience and the full customer journey
  • Plan and manage the annual budget for: paid search; SEO; direct mail; and paid social
  • Launch complex paid social campaigns (prospecting and retargeting, custom audience, look-a-like audiences, etc)
  • Lead the direct bid strategy, campaign optimizations, and reporting
  • Own day-to-day campaign performance, monitoring and maintaining budgets, pacing and bid adjustments
  • Analyze campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
  • Propose and execute A/B tests on creative, audiences, landing pages and other digital properties


REQUIRED

  • No less than 5 years of experience in growth marketing/digital marketing
  • Demonstrated success managing bid strategy, campaign optimizations, and reporting
  • Direct and deep SEM and SEO expertise (Google AdWords, Google Analytics) is a must with strong knowledge of paid social marketing across Google, LinkedIn, Twitter and YouTube
  • Experience running and optimizing multi-channel marketing campaigns, including A/B testing
  • Excellent analytical, written, and communication skills, with the ability to prepare and deliver presentations to all levels within the organization
  • Consistent experience analyzing data within the marketing funnel in order to identify and size  growth opportunities
  • Proven ability to think strategically and develop comprehensive, data-driven marketing plans
  • Grit and willingness to test continuously with a strong problem/ solution mindset
  • Idea leadership and a find-a-way mentality to improve performance

BENEFITS TO WORKING FOR EXPEDIENT We place an extremely high value on learning and staying agile in the technology arena. Therefore, we make education and training available to all employees through a very robust training and tuition reimbursement program. Additional benefits include 3 weeks of paid time off, top-tier, extremely affordable medical, dental, vision insurance, 401(k) with a generous match and a paid day off to celebrate your birthday each year. Expedient is committed to providing its employees with an environment that promotes collaboration with both team and individual success.  

To apply please submit your resume and a cover letter explaining your interest.  

If this isn’t the job for you perhaps you have a friend who would be a perfect fit. Please share the following link so they can view/apply for this or any of our other current job opportunities: expedient.com/careers.

Expedient is an equal opportunity employer, providing a safe, drug-free work environment. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law.

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