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Digital Marketing Specialist

Expedient is a provider of multi-cloud platforms, hosting & security and data center infrastructure as a service (IaaS) solutions. Expedient helps companies transform their IT operations through award-winning cloud infrastructure solutions including disaster recovery, security and compliance, and more. Named VMware’s Americas Cloud Partner of the Year and acknowledged in Gartner’s Magic Quadrant, Expedient’s solutions ease clients’ transition to the cloud, enabling them to focus on strategic business innovation.

Note: A cover letter is required to apply for this position. Your cover letter provides an example of your written communication skills, which are critical to this marketing role.

Expedient is hiring an experienced Digital Marketing Specialist to join the marketing team in Pittsburgh, PA. Reporting to the Director of Marketing, this role will develop and implement smart growth marketing strategies using a variety of digital tactics to drive sales leads for Expedient.  

This is a highly visible role within Expedient and requires a self-starter who will proactively develop digital marketing programs that drive engagement and lead generation, as well as the reporting methodologies to prove that success. The ideal candidate should have demonstrated success in demand generation via digital tactics including, but not limited to: paid search, paid social, display, ABM, SEO, and marketing automation.


  • Manage all aspects of paid media marketing, from strategy to execution
  • Develop robust test & learn plans, based on data and analytical insights, to improve performance throughout the conversion funnel
  • Responsible for campaign user experience and the full client journey
  • Manage automated marketing programs driven by user behaviors
  • Plan and manage the annual budget for SEM, display, and paid social
  • Own day-to-day campaign performance, monitoring and maintaining budgets, pacing and bid adjustments
  • Define KPIs and measure campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale; report weekly on campaign performance
  • Propose and execute A/B tests on creative, audiences, landing pages and other digital properties


  • At least 5 years of experience in growth marketing/digital marketing in a similar role
  • Demonstrated success managing bid strategy, campaign optimizations, and reporting for campaigns targeted to enterprise B2B audiences
  • Direct and deep SEM and SEO expertise (Google AdWords, Google Analytics) is a must with strong knowledge of paid social marketing across Google, LinkedIn, Twitter, Instagram and YouTube
  • Experience writing and optimizing ad and email copy
  • Excellent analytical, written, and communication skills, with the ability to prepare and deliver presentations to all levels within the organization
  • Consistent experience analyzing data within the marketing funnel in order to identify and size growth opportunities
  • Must love data! Proven ability to think strategically and develop comprehensive, data-driven marketing plans
  • Grit and willingness to test, and re-test, continuously with a strong problem/ solution mindset
  • Idea leadership and a find-a-way mentality to improve performance
  • Ability to pass pre-employment screens

BENEFITS TO WORKING FOR EXPEDIENT We place a high value on learning and staying agile in the technology arena. We make education and training available to employees through a robust, employee-driven training and tuition reimbursement program. Additional benefits include 3 weeks of paid time off, top-tier affordable medical, dental, vision insurance, 401(k) with a generous match, maternity and paternity leave and a paid day off to celebrate your birthday each year. Expedient is committed to providing its employees with an environment that promotes collaboration with both team and individual success.  

To apply please submit your resume and a cover letter explaining your interest.  

If this isn’t the job for you perhaps you have a friend who would be a perfect fit. Please share the following link so they can view/apply for this or any of our other current job opportunities:

Expedient is an equal opportunity employer, providing a safe, drug-free work environment. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law.


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